Fashion’s latest trend, red tracksuit pants, is a bogan staple worn by Bella Hadid and Kendall Jenner
SHOPPERS are seeing red ... literally.
A year ago many would’t be caught dead wearing a pair of bright red tracksuit pants. Now, it’s fashion’s hottest new look.
Demand for scarlet-coloured trackies has risen dramatically in Australia, following a trend worn by supermodels Bella Hadid, Gigi Hadid, and Kendall Jenner.
Sales of tracksuit pants have risen by 200 per cent on shopping site The Iconic in the past 12 months, while popular e-retailers Stylerunner and ASOS have also recorded a spike in demand for the sporty staple.
She’s red-y. Bella Hadid sports a head-to-toe red tracksuit. Picture: wow/Star Max/GC Images
By; Nadia Salemme, PerthNow
A spokeswoman for theiconic.com.au said demand for tracksuit bottoms had more than doubled compared to a year ago — and red is a key trend.
Top-selling styles on the Australian shopping site included adidas’s signature three-stripe pants and Sydney label P.E. Nation’s baggy satin trackies.
ASOS Australia spokeswoman Susannah Tucker said the UK-based site had noticed a similar trend — specifically, rising demand for red bottoms.
“Red is back really for the first time since the prime Baywatch and Valentino years of the late 80s to mid-90s,” Tucker told News Corp Australia.
Gigi Hadid styled her blood-red trackies with a pointy-toed heel. Picture: Raymond Hall/GC Image
“We have seen an increase in searches and conversion on our most popular styles of red track pants, including our straight leg, side stripe and snap-button.
“And these are really bold, primary shades of red we’re seeing make such a comeback — cherry, cardinal, sports car red.
“When that shade is being delivered via a tracksuit it’s almost like wearing your team’s colours.”
Key brands for ASOS also included adidas, as well as Fila and British label Ellesse.
Tucker said the trend had made the high street after featuring in runway shows by high-end designers Stella McCartney, Versace, Margiela, Alexander Wang and Gucci.
“They’ve been taking cues from increasingly popular streetwear-leaning labels like Vetements and Off-White that are pulling in a younger audience keen on mixing their luxury with leisurewear and sportswear,” Tucker said.
Stylerunner chief executive Julie Stevanja said she had also noticed a surge in trackies sales on stylerunner.com.
“We’ve definitely seen an uplift in sales off the back of the heritage sportswear trend,” Stevanja said.
“Everything 90s is having a revival, from trackies to iconic 90s sneakers like the adidas Gazelles ... originally a Kate Moss favourite.”
Adidas Gazelles are, of course, the perfect shoe to team with a pair of red trackies.