adidas Originals – Fall/Winter 2013 “Unite All Originals” Campaign

 

As part of the Fall/Winter 2013 “Unite All Originals” campaign from adidas Originals, hip hop legends Run-DMC — no strangers to provoking genre and cultural collisions — joined up with DJ A-Track to unite old-school and new. We saw Part 1 of the interview last month, and the newly unveiled follow-up finds the guys discussing what makes the project unique: Darryl McDaniels points out he and his partner Joseph “Reverend Run” Simmons are elder statesmen collaborating with youngblood who they themselves inspired; A-Trak discusses the cultural significance of the classic Run-DMC track “My Adidas”; and Simmons reminds us that we haven’t seen Run-DMC do anything together in a long while. Check out the video below, then head over here to unite with the famed hip hop duo on an interactive music video, where you can use voice commands to add visual effects and animations.