Style Stalking (Snapshot).... House of Hackney

 

Ever since we first peered through Frieda Gormley and Javvy M Royle's kaleidoscope of printed furnishings and finery a few years ago, we've been transported to lavish landscapes filled with fair florals, marvellous menageries and the fanciest of fantastical flights. Continuing to challenging a minimalist world of beige, House of Hackney's evolving empire of playful prints has seen it open the doors to its East London retail home, an enticing emporium on Shoreditch High Street. As Susie searched the seductive, sensory shake-up of a space, I soon followed and dived into dizzying daydreams, softened by feathers, petals and palm leaves whilst sweetened by candy stripes and eccentricity. As one member of its team built a beautiful bouquet of Wild at Heart blooms wearing a Palmeral printed t-shit (of House of Hackney's soon to be launched menswear offering - stay tuned) and camouflaged by a printed plantation of palms and inked sleeves, I couldn't resist taking a quick snapshot... 

  
House of Hackney's Jay standing outside of the store wearing... 
a Palmeral t-shirt and tribal necklace from World Archive at Dover Street Market.