NEW ERA X COCA-COLA COLLECTION

The Coca-Cola brand may have its origins in the American South, but its ubiquity across the globe has made it one of the most instantly recognized trademarks in business today, even when its logo is embroidered in Russian on a baseball cap. That’s the subtext underlying this accompanying image of a New Era 59FIFTY, which is part of a larger collection between New Era and Coca-Cola. The range also includes 9FIFTY snapback caps and cuff knit beanies, all done up in a basic color palette of red and black and finished with classic Coca-Cola branding. The collection is available now through New Era Europe’s online store.