MINI Vision Concept – Officially Unveiled

Fearing it will lose its visage of novelty among consumers, MINI recently unveiled the MINI Vision Concept at Design@Home event in Munich, Germany. Based in part on a virtual 3D hologram, along with clay models and physical mock-ups, those in attendance sensed in first-hand account of how a new MIMI design came to be. In addition to executives from MINI and its parent company BMW, Anders Warming, Head of MINI Design, also took part in the preview of MINI Vision Concept. A preliminary design of the new 2014 MINI Cooper, the MINI Vision Concept features many distinguishable design elements. Similar to its 2011 MINI Rocketman Concept, the front hood of this concept is rounded to an elliptical shape. Together with the new LED headlights and center mounted exhausts, the new silhouette complements the hexagonal radiator grille as well as the side vents, more visible now as full-length slits right behind the front wheels. The design’s originality continues into the concept’s interior, where larger doors and open cockpit create a spacious feel. Now with lounge seats and a “floating” center console, the MINI Vision Concept certainly feels larger than it actually is. Expect many of the ideas to be in the 2014 MINI Cooper.